Michal Dzierza
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Don't forget about the content

In all our conversations about how to use Twitter, we seem to forget about one crucial thing - the content. What you say says a lot about who you are. Granted, not everyone is on Twitter to spread groundbreaking ideas, analyse the world in 140 characters or offer you solutions to your problems.

But some people’s use of Twitter reveals a distinct lack of content. Or at least any meaningful content.

So maybe this totally unscientific list of my observations from using Twitter might give you some idea as tho what to expect - or who to avoid - when the following happens:

  • when someone keeps saying ‘uh, oh - another 1000 followers, well thanks, but not sure why you’re following me, I’m so boring’ they probably are. Unfollow.
  • then again some people will only talk numbers - numbers of followers, tweets, retweets, their position in the most retweeted charts, etc. Unless you’re an accountant and/or define your life by the number of people you follow, avoid.
  • if the person you follow keeps talking about their cat only - perhaps they should get their cat a profile. Unfollow.
  • Twitter is full of specialists. Or ‘specialists’. To become a specialist and to gain and share specialist knowledge takes a while. Or at least longer than ‘since last Tuesday’
  • if someone follows you and they follow 2,000 other people, but have only one update: “Cheap Viagra/laptop/iPod” - do what you would do with an email with the subject line ‘Cheap Viagra”
  • retweeting is useful, in fact that’s what makes Twitter uniquely fast. But retweeting absolutely everything all the time is like reading a newspaper aloud on a packed train. A bit unsocial.
  • Twitpic is for sharing pictures. Drunken, fuzzy shots you took with your mobile while covering the lens with your finger make for great content only once in a while. Don’t overdo it.

Totally unscientific, purely empirical. Agree to disagree.