I got a huge parcel – and an even bigger surprise – this morning. It came from the nice guys at Apple.
Although to be perfectly honest, I suspected it might be on its way after Brendan Ó Sé, whose pictures – like mine – were featured in Apple’s Shot on iPhone 6 campaign earlier this year, tweeted about receiving the albums
and wrote a post about it as well.
One of the two beautifully printed albums contains all the photographs used in the #shotoniphone6 campaign, including mine. The other one – called The Gallery – contains pictures of the billboards, print ads and video screengrabs used in the World Gallery campaign.
Each album is well over 200 pages and they came with a pair of white gloves. Oh yes.
It still feels amazing to be a part of that – and now it’s actually humbling to see the quality of all the photographs in the albums. Some are really spectacular and seeing them in the context of the various print and outdoor campaigns is just fantastic.
Included within the albums are some stats on the scale of the campaign: there were 14,000 poster sites and 857 publications.
And all that with a little help from 155 iPhone users.
SO lucky I was one of them.