Have you ever seen the Shot on iPhone 6 images? I bet you have, they seem to be everywhere – tube, billboards, online, newspapers.
The Shot on iPhone 6 campaign by Apple has become one of the most recognisable campaigns of the past 12 months.
Launched in March, the campaign has since won Apple the top prize for best outdoor campaign in Cannes this year. And it’s a testament not only to the phone’s stunning camera, but also to the users who’ve proved time and time again that the best camera is the one you have on you.
So I’m even more excited to be able to reveal that one of my images will now be part of this campaign too.
It’s a simple black-and-white picture I shot with my iPhone 6 earlier this year. So far, as far as I am aware, it has appeared as part of the campaign in Germany’s Stern magazine and – last weekend – in the Financial Times Magazine too.
I’m really happy to see it in print and I’m really looking forward to seeing it on billboards too.
If you spot it in the wild, do let me know!