This guy definitely tries to practise what he preaches. His name is Steve Stockman and he put this short video together to promote his book called “How to shoot video that doesn’t suck”. I haven’t read the book, but based on the video I assume it’s aimed at all casual iPhone, Flip, camcorder etc. users who want to make better videos. This sneak preview video focuses on five really basic rules:
Think in shots
Don’t shoot until you see the whites of their eyes
Keep the brightest light behind you
Treat your video camera like a still camera
Keep your video short
Watch the video to get more info on each of those points. (He did keep it short.)